When to Hire a Social Media Manager (and When You Really Don't)    Real talk. I'm a social media manager. I run a social media agency. You'd think the answer to "should I hire someone?" would always be a confident "yes, absolutely, here
Katherin Herrera Katherin Herrera

Wondering if it's time to hire a social media manager for your small business? Here's an honest breakdown of when outsourcing makes sense and when it doesn't.

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    Houston Small Business Owners: Stop Posting and Start Strategizing  Hi, hello, it's me. Your friendly neighborhood marketing girl. We need to talk.  I see you. Posting three Reels a week. Showing up on Stories. Doing the trending audios
Katherin Herrera Katherin Herrera

Posting consistently and still not growing? Most Houston small businesses are stuck in 'post and pray' mode. Here's how to build a real social media strategy that turns followers into customers.

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     From Zero to Noticed: How TheraSuites TX Built a Real Social Media Presence in 60 Days   Let me tell you about the kind of client that gets me genuinely excited to open my laptop in the morning.  TheraSuites TX is a wellness brand doin
Katherin Herrera Katherin Herrera

From Zero to Noticed: How TheraSuites TX Built a Real Social Media Presence in 60 Days

TheraSuites TX had accounts, content, and zero strategy. In 60 days we changed that. Here's exactly what happened and what the numbers say.

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     Why I Left Big Brands to Help Small Businesses (And What I Learned Along the Way)   Let me set the scene.  It's 2023. I'm sitting in a meeting room that probably costs more per hour than most people's rent, surrounded by people debatin
Katherin Herrera Katherin Herrera

Why I Left Big Brands to Help Small Businesses (And What I Learned Along the Way)

Nobody tells you that the best marketing job you'll ever have is the one you create yourself. Here's why I walked away from the big brands and started KH Creative.

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