Meta
Before the dragons and the resort drama, there was Meta. From 2019 to 2024 I worked as a Lead Content Specialist inside one of the most influential companies in the world, designing icon systems, rebranding global training programs and producing content that reached nearly 50,000 employees worldwide.
Meta sharpened everything. My eye for design, my instinct for storytelling and my ability to make something complicated feel simple and human. That lesson shows up in everything I do at KH Creative today.
The Receipts
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Every great brand needs a visual language and I helped build one from scratch. I designed and developed a comprehensive icon library for Meta's internal operations, creating a cohesive system of custom icons used across global security services, training materials and internal communications.
The result was a scalable, recognizable visual system that gave Meta's internal brand a consistent and professional identity across every touchpoint.
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When Meta needed to modernize how it welcomed new employees, I led the full rebrand of their New Hire Orientation program, overhauling 154 training modules including 145 LMS modules and 9 full video productions across four global regions.
The result reached 47,827 employees worldwide, giving every new hire a cleaner, clearer and more engaging introduction to one of the world's most recognizable companies.
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Internal communications only work if people actually read them. I designed and executed global internal newsletters reaching 20,000+ employees per edition, working cross-functionally with communications, design and product teams to streamline workflows and optimize distribution.
The result was improved open rates and stronger internal visibility across key initiatives.
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From animated explainers to full training videos, I produced and distributed internal video content to 20,000+ employees globally using Vyond and Adobe Premiere Pro. Every video was built in collaboration with communications, design and leadership teams to make sure the messaging was accurate, on brand and actually worth watching.
The result was increased viewership and stronger internal engagement across key programs.