iFLY Indoor Skydiving

Logo of a white stylized person jumping on a red background with the text 'iFLY' underneath.

This is where it all started. Before the big networks and the global campaigns, there was iFLY, and honestly it was the perfect place to learn.

As Marketing Coordinator I got to do a little bit of everything, from building brand strategy from the ground up to planning world class events and overhauling an entire visual identity. Four years of figuring out what works, what does not and how to make people genuinely excited about a brand.

The Receipts

  • When iFLY opened new locations, they needed a playbook. I built it. The New Tunnel Marketing Guide gave General and Sales Managers a comprehensive local marketing strategy from day one, covering audience engagement, platform tactics and creative storytelling so every location could build their community before they even opened their doors.

    I also planned and executed some of the brand's biggest moments including elite coaching camps and the inaugural FAI World Indoor Skydiving Championships, overseeing everything from logistics to promotional strategy with global event visibility as the result.

  • At iFLY I learned that great social media is about making people feel something before they ever walk through the door. From partnership content with DreamWorks to original campaigns like "Break the Routine" and "Fly Like a Superhero," I managed the brand's social presence with one goal in mind: stop the scroll and make people think about their next adventure.

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